
Strategy that starts in real life (irl)
IRLs are intimate, invite-only experiences where we take executives directly into the environments where their decisions create real impact — revealing strategic insights that don't emerge in boardrooms or executive suites. This ensures strategies account for stakeholder effects, regulatory risks, and social dynamics that increasingly shape long-term business success.
Strategic planning needs a wider aperture
Effective strategic planning addresses operational execution and competitive positioning, but today's business environment demands strategies that also account for broader consequences. Regulatory scrutiny, social license to operate, and stakeholder expectations require leaders to understand not just what their strategy will achieve, but how it will affect the communities, customers, and contexts where they operate.


Executive forums don't go deep enough
Roundtables and industry conferences serve their purpose — sharing best practices and building networks. But they can't create the profound perspective shifts that come from experiencing your strategy's real-world impact firsthand. We immerse leaders in the environments where their decisions create consequences, revealing strategic considerations around stakeholder impact, regulatory risk, and social dynamics that increasingly determine business success. When pharmaceutical executives discuss rural oncology in a hotel ballroom, they're missing the insights that only come from sitting with a rural oncologist in their clinic and talking to the patients whose lives are impacted.
Comprehensive strategic insight through experiential learning
Wider strategic aperture
IRLs expand strategic thinking beyond immediate business metrics to include stakeholder impacts, regulatory dynamics, and social factors that increasingly influence long-term success.
Direct stakeholder engagement
We facilitate meaningful interactions with the people and communities affected by your strategic decisions, revealing insights that don't emerge through traditional research methods.
Risk and opportunity identification
Experiential learning exposes strategic considerations that may not appear in market analysis but significantly impact business outcomes and competitive positioning.
Enhanced strategic conviction
Leaders develop stronger conviction about strategic direction when they understand the full context and consequences of their decisions, leading to more committed execution.

Curious to learn more?
Contact us to explore how IRLs can enhance your strategy process