Acquis Spotlight Series: Precision Medicine in South Africa image
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Acquis Spotlight Series: Precision Medicine in South Africa

Precision medicine, or personalized medicine, has moved from niche to mainstream. Companies continue to place larger bets on its transformative impact to create unprecedented patient outcomes. While precision medicine offers significant market opportunities, the traditional models for drug development no longer apply, creating new complexities. Precision medicine requires more nuanced clinical trial designs, complex data infrastructure, and novel market access strategies due to its highly targeted therapies and smaller patient populations.

By Kristian W. Honey

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Acquis Spotlight Series: Precision Medicine in South Africa

Precision medicine, or personalized medicine, has moved from niche to mainstream. Companies continue to place larger bets on its transformative impact to create unprecedented patient outcomes. While precision medicine offers significant market opportunities, the traditional models for drug development no longer apply, creating new complexities. Precision medicine requires more nuanced clinical trial designs, complex data infrastructure, and novel market access strategies due to its highly targeted therapies and smaller patient populations.

Clinical operations must adapt to innovative recruitment methods and data management; medical affairs teams must bridge knowledge gaps in genetics for healthcare providers; and commercial teams face challenges in pricing and reimbursement for these high-cost, personalized therapies. On a global scale, this shift presents both opportunities and hurdles, particularly in emerging markets like South Africa, where infrastructure and healthcare systems must evolve to accommodate the demands of precision medicine.

What is precision medicine?

Precision medicine is a tailored approach that considers genetic makeup, lifestyle, and environment to craft personalized treatments. By addressing nuances between individuals, providers can more accurately predict which treatments and prevention methods will be most effective for a group and/or subset of people. It uses existing and emerging technologies and practices, including genomics, data analytics, biotechnology, pharmacogenomics, and more.

Key challenges in personalized medicine

As the industry embraces a shift towards precision medicine, there are opportunities to discover novel biomarkers, new drug targets, innovative therapeutic strategies, and more. However, key challenges exist:

  • Adapting clinical trial designs to smaller, more targeted patient populations

  • Developing robust data analytics capabilities to handle complex genomic data

  • Navigating the evolving regulatory landscape surrounding personalized therapies

  • Addressing issues of equitable access to advanced treatments

Global expansion: the next frontier for precision medicine

Global expansion can alleviate several challenges faced by clinical operations, medical affairs, and commercial teams in precision medicine. Accessing diverse patient populations across different regions enhances the ability to conduct robust and comprehensive clinical trials. The smaller, targeted populations required in precision studies can accelerate patient recruitment and strengthen data validity.

In medical affairs, a global approach promotes collaboration and knowledge-sharing, helping to bridge educational gaps about genetic diversity and treatment responses in various populations. Commercially, global expansion offers opportunities to navigate varied reimbursement models and gain regulatory approval across multiple markets — especially pertinent in emerging regions. This global perspective mitigates operational challenges while enriching the overall development and commercialization of personalized therapies.

South Africa’s pioneering role in precision medicine

As global precision medicine grows, South Africa has positioned itself as a significant contributor. The country’s unique genetic diversity presents untapped opportunities to better understand population-specific drug responses while driving more inclusive and accessible precision medicine solutions. The South African Precision Medicine Program aims to lead discussions on regulations, healthcare system infrastructure, and scientific investment, which could serve as a model for other emerging markets.

South Africa has collaborative production hubs through partnerships between the private sector, government, and academic centers. These collaborations have led to the development of facilities that produce and distribute locally developed vaccines. The long-term vision includes repurposing these facilities to manufacture other curative therapies, including gene therapy, further enhancing the country’s capabilities in this field and reducing dependence on imports.

South Africa is also home to the most clinical trial sites in Sub-Saharan Africa supported by well-established academic institutions and research centers. The country’s global political ties facilitate partnerships with international research institutions and pharmaceutical companies, enabling more streamlined production and commercialization. South Africa is also the only Sub-Saharan country providing national funding for precision medicine, suggesting a potential for accelerated drug development in areas of high unmet medical need.

Conclusion

South Africa stands at the crossroads of innovation and opportunity in precision medicine. Its unique genetic diversity, growing research infrastructure, and governmental support make it a compelling frontier for clinical trials and medical breakthroughs. More than just a new market, South Africa offers a unique confluence of scientific expertise and innovative spirit, positioning itself as a gateway to groundbreaking discoveries that could transform patient care worldwide.

These challenges offer avenues for innovation and collaboration that extend well beyond South Africa’s borders, potentially resulting in the discovery and acceleration of new therapies and commercial strategies.

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Tags:

Macro Trends
Innovation
Data Analytics
Growth Strategy
Digital Transformation
Strategy
Life Sciences
Healthcare

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About the Authors

Kristian W. Honey image

Kristian W. Honey

Engagement Manager

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